March 2018 - Fundamental Marketing

Monthly Archives: March 2018

Mar 21

What’s your why?

As I am cruising down the freeway heading out to meet a client, I find myself immersed in music as usual. So here I am listening to the group Fun and the song “Some Nights” comes on. As I listened to the words of the first verse, something just hit me like a ton of bricks. Now before I spill the beans and get deep with you I want you to know the lyrics that resonated with me, so here they are:

Some nights I stay up cashing in my bad luck
Some nights I call it a draw
Some nights I wish that my lips could build a castle
Some nights I wish they’d just fall off

But I still wake up, I still see your ghost
Oh, Lord, I’m still not sure what I stand for oh
Whoa oh oh (What do I stand for?)
Whoa oh oh (What do I stand for?)
Most nights I don’t know anymore….

Now at this point, I had to stop and listen to the lyrics over and over about 5 times to make sure I heard what I thought I heard and that 1+1 really equaled 2. Sure enough, it did. So, what hit me so hard? The realization that I had through listening to this song is how many of us out there both on a personal and a business level do not know our why? The song says what do I stand for and it raises the question of how many business owners, sales people, heck, people in general truly understand there why?

I mean really, why would I stay up cashing in my bad luck? Why would I wish my lips would just fall off? Why would I accept mediocrity or failure from my business or my life, but how often do we see folks stuck on the hamster wheel going around and round. The reason so many of us do is we do not know our why! Our why is what guides us, it is our North star, and when we don’t know our why, it is a bit insane the things we will be blind to. Simon Sinek talks in-depth and slightly different context about Whats your Why. He gives reference to what he calls “the Golden Circle” with Why being in the center followed by how and what. He says everything starts with why and radiates out from there and he is spot on.

Some time ago, I was on the phone with a struggling business owner. We were talking about the situation he was in with his business, the challenges and pains he was encountering and the implications of those issues he was facing. As I sit there listening to him I heard all about what he did and how he did things, but I felt a massive void so I stopped him.

I asked him the following question, why do you do what you do? He responded why I do what I do is not my problem, my problem is everything else I have been telling you about. I responded to him that I disagree and that people don’t buy products or services, they by people, especially when it comes to small business. So I asked him again, why do you do what you do and he could not answer. That I told him is where the root issue and where a majority of the problem lies.

Your why is the key to it all. If you don’t know your why, how can anyone else? Your why I told him is what sets you apart from your competitors. Your why is why people will pay more for you and your services. Your why is why people will buy again and refer their friends. In today’s digital world, I believe people attach to the why more than ever, but most businesses do not present or share and probably do not know their why.

Invest some time in yourself and find your why! Love your Why, be your Why Share your Why, because it is all about your why!

If this post resonates with you, please feel free to share your why with me and the world, I would love to hear it!