Download The 5 Tips To Avoid The Spam Folder & Land In The Inbox
Why Is email deliverability so important?
One of the biggest challenges facing marketers today is actually getting their emails into the inbox. Inbox placement and email deliverability has never been more challenging than today.
Ensuring your email messages end up inside the inbox of your prospect or customer, rather than the junk or promotions folder, is not always top of mind for marketers planning their email strategies and campaigns. As a result, many marketers don’t have proper awareness of inbox performance until messages are already in the junk/spam folder, blocked and/or suffering a decrease in email marketing ROI.
Unfortunately, even though you may not know much about how email deliverability works, strong deliverability drives revenue. After all, messages that land in the junk folder can’t create engagement, build a relationship, or convert for sales.
What You'll Learn
According to the Direct Marketing Association (DMA), email has a median ROI of 122%. This is more than 4x higher than any other marketing median out there.
Knowing that email has such a high ROI, ensuring that your messages actually reach your prospects is key!
When it comes to email deliverability, the idea of set it and forget it needs to be wiped away. Email deliverability does take work and constant monitoring. The playing field and rules change all the time. You are fighting a never ending battle against the major, and minor, Internet Service Providers (ISPs) and Email Inbox Providers such as Google, Yahoo, and Microsoft to name a few, who’s primary goal is to keep your message from the inbox.
In this eBook, we’ll walk you through the 5 Key Steps to avoid spam filters and ensure that your emails end up in the inbox. We will cover:
- Understanding what list hygiene is and the need to focus on it
- The need to have proper email authentication practices
- How and why to track your reputation status
- Why you need to optimize email content for deliverability
- The importance of observing your email sending volume
- Why focusing on deliverability should be your top priority
Still Have Questions?
If you have questions about email deliverability, please email us at [email protected]