The new EU General Data Protection Regulation (GDPR) comes into force on 25th May 2018 and by current estimations only 54% of businesses expect to meet that deadline to be compliant.
The General Data Protection Regulation (GDPR) is a new digital privacy regulation being introduced on the 25th May, 2018. It standardizes a wide range of different privacy legislation’s across the EU into one central set of regulations that will protect users in all member states.
GDPR applies to ANY organization inside or outside the EU who markets goods or services to, and/or tracks the behaviors of, EU citizens. If you hold data on any European or British Citizen, this legislation applies to you.
This legislation carries with it some hefty fines! Depending on the violation. fines of up to 4% of your global revenue or €20 million (whichever is greater will be levied on you. The EU is not playing games with the new General Data Protection Regulation and your company cannot afford to ignore it!
The good news is that we can help! Fundamental Marketing offers list cleansing and campaign services to provide you with clean data and help bring you into compliance for the General Data Protection Regulation (GDPR). *
Compliance begins with having a clean database. In order to maintain a good domain reputation with ISP's you need to ensure you do not have any toxic email addresses in your list. This will provide you the following:
- Increased Inbox Placement
- Better Conversion Rates
- Improved Email Deliverability
- Lower cost of GDPR Identification
In order to get your existing data compliant, you must be able to identify the location of the contact. Our proprietary system will analyze your clean data and provide locations and country of origin and place them into several buckets, EU/UK, USA, Canada Unknown etc. From here, you will be able to accurately identify EU/UK contacts, Canadian contacts etc. and deliver them the proper opt-in compliance messages.
Top Level Domain Campaign
In order to have your data compliant you must know the location of your contacts. One way to do this is to run a top level domain identification campaign in which we have developed. This campaign is meant to be run after your initial data scrub to identify the location based on domain. In turn, this will lower your cost of GDPR location Identification as you already know where they are.
Email engagement is what happens after an email is delivered, it is what happens between a delivered email and a click. With the new GDPR, it is important to track engagement and after a giving time remove unengaged contacts from your marketing. Unengaged contacts are your biggest area of risk as it pertains to email deliverability and potential complaints down the road. By removing unengaged contacts, you will also lower your cost of GDPR Identification.
New Contact Geocoding Campaign
We live and operate in a global society. As it pertains to GDPR, keeping a track of where your contacts reside in the world is vital. With our Geocoding Campaign, you can easily keep track of where you contacts are and maintain compliance with your data. Following the location identification, you can then create the appropriate follow up campaigns to be delivered.
GDPR Compliance Campaign
Once you have identified the locations of your contact, EU/UK, Non EU and unknown, you must get your EU/UK and unknown contacts into GDPR compliance as those are your areas of risk. With our prebuilt Compliance campaign, you can reach out to those select individuals and gain explicit consent to market moving forward or identify who to remove from your marketing moving forward.
GDPR Opt-in Compliance Campaign
Starting May 25th, explicit consent goes into play. There will be contacts that request a specific piece of content, but do not give further consent to market. This campaign solves that problem by segmenting those that give consent vs those who do not and following up appropriately. This campaign also gives you the ability to redirect the thank you page based on consent and allow you a second opportunity to gain explicit consent to market.
Geo-targeted Thank You Page Campaign
Being able to display different messages on thank you pages becomes vital with new regulations as different countries have different laws. (For example, Germany and Canada require Double Op-in. ) This campaign will tie in with the GDPR Opt-in Compliance Campaign perfectly.
Private Facebook Group Access
As the GDPR comes into regulation, we will begin to see how the law is interpreted and enforced. In this group we will keep you up to date on changes we see, news around GDPR and also answer questions that you may have around GDPR Compliance.
- DATA CLEANSE PRICING
- GDPR IDENTIFICATION
- HOW WE REDUCE YOUR DATA COSTS
With our managed services, we do everything we can to reduce the cost of your data hygiene and GDPR Matching. We reduce your costs in the following ways based on the package you choose:
1. Install and run the Top Level Domain Campaign to remove all known contacts from the GDPR Matching.
2. Run your active list through the data hygiene tool and remove all bad contacts from the GDPR Matching.
3. Install and run Engagement tracking and offer the choice to GDPR match your entire list or only the engaged.