Why should I not use a PTR mechanism in my SPF records
Email authentication can be quite confusing.  You SPF, DKIM, DMARC types records and then with those you have PTR mechanisms,[...]
Soft Email Bounces Explained
What is a Soft Email Bounce? Regardless of the email platform you are using (Keap, Infusionsoft by Keap, Ontraport, Hubspot[...]
Email Delivery Vs Email Deliverability: What’s The Difference?
There has been lots of talk about email deliverability as of late with talk of spam complaints, too many bounces[...]
7 things you need to do to ensure your Infusionsoft account is setup properly before you send another email
Do not send another email from your Infusionsoft account until you read this all the way through! (There is some[...]
It’s not about the size of your list, it’s how engaged it is.
It's all in the list... If you do nothing else, grow a big list... If you don't have a big[...]
Two Reasons To Focus On Email Deliverability
There are 2 major reasons you should care about your email deliverability.Unfortunately, there’s a big myth out there that leads[...]

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