Why should I not use a PTR mechanism in my SPF records
Email authentication can be quite confusing. You SPF, DKIM, DMARC types records and then with those you have PTR mechanisms,[...]
Email Delivery Vs Email Deliverability: What’s The Difference?
There has been lots of talk about email deliverability as of late with talk of spam complaints, too many bounces[...]
7 things you need to do to ensure your Infusionsoft account is setup properly before you send another email
Do not send another email from your Infusionsoft account until you read this all the way through! (There is some[...]
It’s not about the size of your list, it’s how engaged it is.
It's all in the list... If you do nothing else, grow a big list... If you don't have a big[...]
GDPR 101: The new EU General Data Protection Regulation (GDPR)
The EU’s General Data Protection Regulation (GDPR) compliance date is rapidly approaching (May 25, 2018). Recent surveys show that less[...]
The 9 reasons your marketing list is not useable for EU/UK clients after May 25th
May 25th 2018 is rapidly approaching and the new General Data Protection Regulation (GDPR) will be going into effect. The[...]