Why should I not use a PTR mechanism in my SPF records
Email authentication can be quite confusing.  You SPF, DKIM, DMARC types records and then with those you have PTR mechanisms,[...]
Soft Email Bounces Explained
What is a Soft Email Bounce? Regardless of the email platform you are using (Keap, Infusionsoft by Keap, Ontraport, Hubspot[...]
Email Delivery Vs Email Deliverability: What’s The Difference?
There has been lots of talk about email deliverability as of late with talk of spam complaints, too many bounces[...]
7 things you need to do to ensure your Infusionsoft account is setup properly before you send another email
Do not send another email from your Infusionsoft account until you read this all the way through! (There is some[...]
It’s not about the size of your list, it’s how engaged it is.
It's all in the list... If you do nothing else, grow a big list... If you don't have a big[...]
Two Reasons To Focus On Email Deliverability
There are 2 major reasons you should care about your email deliverability.Unfortunately, there’s a big myth out there that leads[...]
The 3 E’s of email deliverability
The success of your email deliverability and marketing campaigns is based on a range of factors such as subject lines,[...]
Why is email deliverability so important?
Email marketing, and specifically email deliverability, affects the livelihood of almost every business today. Unfortunately, email deliverability is not always[...]
GDPR 101: The new EU General Data Protection Regulation (GDPR)
The EU’s General Data Protection Regulation (GDPR) compliance date is rapidly approaching (May 25, 2018).  Recent surveys show that less[...]
The 9 reasons your marketing list is not useable for EU/UK clients after May 25th
May 25th 2018 is rapidly approaching and the new General Data Protection Regulation (GDPR) will be going into effect.  The[...]
What’s your why?
As I am cruising down the freeway heading out to meet a client, I find myself immersed in music as[...]

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