May 25th 2018 is rapidly approaching and the new General Data Protection Regulation (GDPR) will be going into effect. The big question is are you prepared and more importantly is your historical data prepared?
But wait a minute, I thought the GDPR only applies to new contacts. That thinking would be incorrect. the GDPR applies not only to new contacts in your database but to your existing database as well.
Here are 9 reasons why you will NOT be able to use your existing database to market after May 25th 2018 when the GDPR takes effect.
When it comes to data and housing data on individuals in the EU and UK, the game has definitely changed. The good news is that there are steps you can take now to remedy this situation!
Here are 3 steps to take to get your self on the path to compliance now.
The GDPR is here and is not going anywhere. Data protection and privacy is definitely a hot topic right now, not only for the EU/UK but globally. You need to take data privacy seriously as I estimate it will only be a matter of time until other countries like the US follow suit and launch new privacy laws.
Set the example with privacy rather than be made into the example!
Check out https://fundamental.marketing/services/gdpr/ to learn more about getting your data ready for GDPR.
Evan Samurin is a third generation entrepreneur with a passion for helping business move from transactional to transformational. Having worked with entrepreneurs over the last 9 years, Evan is a wealth of knowledge. Evan leverages passion, compassion and wit to help entrepreneurs thrive.
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